Success Stories

The Icebox™ Mission

Helping Athletes & Coaches Achieve Lifetime Best Performances.


Events and Services

Icebox Athlete offers the following
Champs Life Skills Mental Toughness presentations, team instruction for athletes and workshops for coaches.


Free E-Book

Our New E-Book Five Keys for Athletes to Perform Best when it counts the most. We want to give you this 50-page E-Book because we appreciate your interest in Icebox.

Founder Of ICEBOX

Dr. Spencer Wood is an internationally renowned speaker and dynamic trainer of athletes and coaches in the areas of cutting-edge Mental Skills & Toughness Training; and is a board certified therapist (NCC) through the National Board for Certified Counselors. As an author, teacher and speaker, Spencer has spoken at events such as the Nike Football Coach of the Year Awards in Michigan, DC and Orlando, the 2005, 2006, 2008 & 2010 Women’s NCAA Final Four, the 2011 Men’s Final Four in Houston, TX. (basketball), the 2005, 2006 and 2008 National Soccer Coaches Association’s National Conference, the 2009 BCA National Convention, the 2010 ABCA National Convention, in Dallas, TX., and the 2011 NFCA National Conference in San Diego, CA., among many other marquee national and international sports conventions and seminars.  He has impacted championship teams and programs in the NCAA Division I Pac Twelve, Big East, ACC, SEC, Big Ten, Atlantic Ten, A-Sun, CAA, America East, Horizon, Missouri Valley, Big Sky and Big Twelve conferences.
Spencer has also successfully implemented Mental Skills & Toughness Training workshops and programs for numerous national teams for the World Championships, World Cup and Olympic Games, and for teams in professional leagues such as the NBA and Major League Baseball that have garnered media coverage on networks such as NBC and ESPN.



Watch How Champions Have Used Us Icebox Featured Video!

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Learn more about the Certified Toughness Coach credential

See Dr. Wood in action in MLB news report with Fox Sports News/Bally Sports


“Mental toughness, poise, focus and confidence is critical for the success of my team at the University of Florida and Spencer Wood is somebody I use to help create that mental edge for my team. Spencer has worked with my team on multiple occasions both in the pre-season and to prepare for big games and he has done an outstanding job. His Icebox mental skills teaching methods have unlocked the secret on how you can effectively be at your best when it counts the most.”

- Billy Donovan
NBA Head Coach
Former Head Coach University of Florida
2006 National Championship
2007 National Championship
2010 Recipient John Wooden “Legend of Coaching Award”