Brendan Suhr on Mental Toughness

In my 35 years as a collegiate coach and an NBA coach, I have yet to see a better speaker and trainer on the topic of mental toughness and pressure than Icebox Athlete President Spencer Wood. The Icebox Mental Skills training systems and workshops have given the competitive edge to championship NBA teams, collegiate teams and high school teams across the country, many of which I have personally coached. The most important skill a collegiate or NBA player can bring to the court is their mental toughness, and I will continue to use Icebox and Spencer Wood to develop this skill on every team I coach.

Brendan Suhr
Founder “Coaching U” & “Off the Court Inc”
Assistant Coach back-to-back NBA Champions – Detroit Pistons
Assistant Coach, New York Knicks, Atlanta Hawks, Orlando Magic
Asst. to Chuck Dalyon the original Team USA Dream Team – 1992 Barcelona Olympics